Is Home Staging my Flip Really Necessary in this Hot Market?

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home staging

Considering the heat of the current single-family home market, some real estate investors are asking themselves if the added expense of home staging is really necessary.

According to a Real Estate Staging Association (RESA) opens in a new window study conducted prior to the Covid-19 pandemic, of 1,081 sold homes studied, those that were staged prior to being listed sold on average in just 23 days.

With current inventory shortages, homes in many U.S. markets today are moving even faster than that — staged or not. However, regardless of market heat, staging is rarely a waste of money and effort, since giving buyers a stunning visual of a home’s potential can have a significant impact on final sale price.

Is staging my flipped house really necessary?

The RESA study found that of 1,081 sold homes, unstaged homes spent an average of 184 days on the market (with no sale) before they were subsequently staged and sold. After staging the unsold homes, they sold on average in 41 days. Homes that were staged prior to being listed sold on average in 23 days:

Days on Market

NOT STAGED at LISTING Long Days on Market
Average 184 days on market
STAGED AFTER NOT SELLING Days on Market
Average 41 days to sale
STAGED BEFORE LISTING Month on Market
Average 23 days to sale
   

For a deeper dive into this important question, read our blog article “How Much Should I Spend  Staging My House Flip?

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