Anchor Loans Unveils New Brand Identity

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anchor loans new brand identity

We are excited to share the news that in the 23 years since Anchor Loans began lending to real estate entrepreneurs, 2021 was our best year ever. Not only did we fund a record $1.8 billion in loans to our customers last year, in August we became the first private direct lender ever to surpass $10 billion in total fundings. In November, we further solidified our leadership in the industry with our acquisition by Pretium, a U.S. residential real estate and credit firm with $30 billion in assets. As we enter 2022, we’re proud to unveil our new brand identity and enhanced website that reflect the expertise, efficiency and leading-edge technology Anchor Loans is known for.

Our goal was to present a streamlined platform for Anchor's growing suite of products and services, while modernizing our site to make it even easier for residential real estate investors to secure fast, flexible and customized financing for their property investments.

Commenting on Anchor's new look, our CEO Andy Pollock said, “As we look to continue our aggressive growth trajectory and expand our offerings, we want our branding to reflect our leadership in the market. Our new logo and website are designed to more accurately represent the characteristics our clients associate with Anchor Loans: modern, streamlined, efficient and customer-focused.”

Anchor's success is fueled by the success of our customers, who count on us to get their deals done – house by house and neighborhood by neighborhood. We’re beyond proud to partner with these visionary real estate entrepreneurs who  improve communities nationwide by making it their business to update and upgrade homes.

 Not Just a Lender, a Business Partner

We take pride in the fact that more than 85% of our current borrowers are repeat customers, and more than 75% of our new borrowers are referred by existing customers. That tells us we’re doing things right at Anchor Loans, and with our new and improved website, we’re poised to continue to lead the industry and raise the bar for real estate investment lending.

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