Brand Guidelines

Brand Assets and Guidelines

Guides for our Brand

The use of the Anchor Loans brand is simple to comply with, here are some guidelines to follow for proper use.

Our brand

Download here.

Dark logo on light background.

White logo on dark background.

The guard

The guard should be at least 25% larger on the height and 80% larger on the width.

This is where it should be.


Our white logotype prevails, but you can invert it to the black one when in need of more contrast.

Anchor Loans black square



Anchor Loans White Square



Anchor Loans Blue Square



Anchor Loans - Grey

Light Grey


Anchor Loans Dark Grey




To compliment our color scheme and brand, we use Futura and Frutiger; modern and warm typefonts.

Anchor Loans Font
Anchor Loans Font 2


Here are some things to keep in mind when using our logotype.


Don’t change the color scheme.

Don’t resize or change any measure.

Don’t reduce the logo below 250 x 81.

By using the Anchor Loans’ marks, you agree to follow this policy as well as our Terms of Service and all Anchor Loans rules and policies.

Anchor Loans, LP, reserves the right to cancel, modify, or change the permissions in this policy at any time at its sole discretion.

For further information about use of the Anchor Loans name and trademarks, email legal@anchorloans.comcreate new email